Though some holiday traditions, such as sending Valentine’s cards, date back to the ancient Romans, other traditions were picked up along the way. Here are a few examples:
- Valentine’s Day became an especially popular holiday in England and France circa 476-1300 — the Middle Ages. February 14th was considered the start of the birds’ mating season, which is credited as attributing some romance to the holiday.
- The Father of English literature, Geoffrey Chaucer, was the first person to officially link Valentine’s Day to romantic love. In 1381, the poet wrote “The Parliament of Fowls” and named Valentine’s Day as an occasion when birds found their mates.
- Shakespeare joined in the fun as well and is credited with romanticizing Valentine’s Day in his works. He mentions the holiday in his plays A Midsummer Night’s Dream and Hamlet. Of course, the author is also known for dozens of love poems that have so staunchly stood the test of time that they’re still considered classics.
- Charles, Duke of Orleans, wrote the oldest Valentine’s card that we have — you can go and see it today. If you’re ever visiting the British Library, check out the love note to his wife, which Charles wrote while imprisoned during the Battle of Agincourt.
- Giving gifts and making and exchanging handmade cards was an official practice in England by the 18th century. At this point in history, we began to see lace, ribbons, the Cupid cherub, and hearts associated with the festivities.
- This trend spread to the American colonies as well, but it wasn’t until Ester A. Howland started mass-producing Valentine’s Card that they became an American staple.
- The Industrial Revolution of the 19th century sparked a period of unprecedented growth and production, and capitalists were quick to see the potential of selling Valentine’s cards. Hallmark Cards of Kansas City opened its doors in 1913. Today, producing and selling Valentine’s cards is a billion-dollar industry.
It’s remarkable how many of these Valentine’s traditions have prevailed throughout history. Though we might not celebrate the birds’ mating season or attend a feast, love has long been associated with the 14th. This year, whether you attend a community event or find some quiet time to spend with your special someone, remember the history behind this romantic holiday.
You might also want to read The Couples Guide to a Non-Cheesy Valentine’s Day.
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